Influencer posts lack necessary disclosures, FTC says

Chances are you have seen your favorite celebrities promoting products via their social media pages, whether it is DJ Khaled appearing with a bottle of Ciroc Vodka, or Kendall Jenner endorsing makeup or other fashion brands.  While such celebrity influencer posts are an acceptable way for brands to market their products, the FTC says that […]

Warner Bros. settles charges over influencer campaign

The FTC has recently focused its enforcement efforts on influencer campaigns.  An influencer campaign, instead of marketing a product directly to a consumer, inspires, hires, or pays influencers to market a product to a larger consumer base.  While an influencer campaign may be an effective way to market a product to a greater number of […]