FTC hosts consumer disclosures workshop

In mid-September, the FTC hosted a workshop over consumer disclosures.  The workshop, “Putting Disclosures to the Test,” was “aimed at encouraging and improving the evaluation and testing of consumer disclosures by industry, academics, and the FTC,” the FTC said in a May 2016 press release announcing the workshop.  The FTC has said that “[e]ffective disclosures […]

FTC issues guidelines on “native” advertising, IAB expresses concern

In late December 2015, the FTC issued a formal policy statement and accompanying guidelines addressing “native” advertising and deceptively formatted advertisements.  Native ads are content designed to promote a company or brand that are formatted by a publisher to look like a normal article online. They usually feature a disclaimer or branding from the sponsor. […]