FTC Staff Recaps Online Lead Generation Workshop

Chances are you have been asked to submit your personal or financial information in order to find out about a particular product or service you searched for online.  However, you may not have realized that your personal and financial information may have then been shared with a number of online marketing companies before it reached […]

Lead generation in education focus of FTC in 2016

In late October 2015, the FTC hosted a workshop on lead generation entitled “Follow the Lead,” which sought to explore the growing use of online lead generation in various industries, including education. According to the FTC: Lead generation  is the practice of identifying or cultivating consumer interest in a product or service, and distributing this […]