HHS website usability guidelines used by FTC to allege misleading marketing practices

Trial began on last week for a deceptive advertising suit against DirecTV in which the FTC’s opening statements asked the Court to award $3.95 in damages to consumers.

DeVry University becomes latest for-profit university victim

The FTC announced late last week that it had reached a $100 million settlement with for-profit giant DeVry University over charges that DeVry misled prospective students.

Solar energy: the FTC’s next target

Every few months, the FTC hosts a workshop that raises issues of competition and consumer protection within a particular industry.  Generally, following these workshops, the FTC begins to pursue actions against companies focused on by the earlier workshop.  It is almost as if the FTC’s workshops serve as a warning that the FTC is about […]

Clean diesel ads proving not so clean for VW

For quite some time, Volkswagen (“VW”) advertised its TDI “clean diesel offerings” as, “Like really clean diesel.”  However, we all now know the truth about VW’s ads regarding its clean diesel cars, which is that their ads simply do not stand up to any kind of scrutiny.  And now the FTC has decided to enter […]

“Bogus” weight loss claims lead to FTC settlement

In the spring of 2015, the FTC sought and obtained a TRO, preliminary injunction, asset freeze, and appointment of a receiver against Sale Slash LLC, a Glendale, California operation that the FTC alleged used millions of illegal spam emails, along with false weight loss claims and fake, unauthorized endorsements from celebrities like Oprah Winfrey, to […]

Lead generation in education focus of FTC in 2016

In late October 2015, the FTC hosted a workshop on lead generation entitled “Follow the Lead,” which sought to explore the growing use of online lead generation in various industries, including education. According to the FTC: Lead generation  is the practice of identifying or cultivating consumer interest in a product or service, and distributing this […]

FTC issues guidelines on “native” advertising, IAB expresses concern

In late December 2015, the FTC issued a formal policy statement and accompanying guidelines addressing “native” advertising and deceptively formatted advertisements.  Native ads are content designed to promote a company or brand that are formatted by a publisher to look like a normal article online. They usually feature a disclaimer or branding from the sponsor. […]

FTC Puts A Stop to Mail Tree’s Global Sweepstakes Scam That Gave “Guarantee” of Prize Money

The FTC alleges that the sweepstakes, headed by Mail Tree, Inc., mailed personalized letter falsely telling consumers that they had won large cash prizes.